Os entusiastas podem até criticar a Lamborghini por entrar na moda dos SUVs com o lançamento do Urus. Mas é difícil argumentar com os números, pois o "Super SUV" tornou-se um sucesso comercial. Quão popular ele é? Bom, a marca divulgou um comunicado se gabando da grande demanda do crossover.
De janeiro até junho, a Lamborghini entregou 2.693 unidades do Urus. Ou seja, é o carro mais vendido da fabricante neste intervalo, superando os números do Huracán e do Aventador combinados. O Huracán foi o segundo mais vendido, com 1.211 unidades, enquanto o Aventador e seu motor V12 foi o terceiro, com 649 veículos.
Mais sobre o Lamborghini Urus
A soma leva a 4.533 veículos vendidos no 1º semestre, o que é 96% mais do que o mesmo período de 2018, marcando um novo recorde. Os Estados Unidos continua a ser o maior mercado da Lamborghini, seguido por China, Reino Unido, Japão e Alemanha. O maior crescimento foi visto justamente nos EUA, onde a demanda subiu 128% para 1.543 carros, enquanto a Ásia mais que dobrou as vendas para 1.184 unidades, e a EMEA (Europa, Oriente Médio e África) teve um aumento de 67% para 1.826 carros.
Qual será o futuro da Lamborghini? A marca cogita uma versão ainda mais potente do Urus, além de uma variante híbrida, aumentando a linha do SUV para atrair mais clientes. Os engenheiros também estão trabalhando nos substitutos do Huracán e do Aventador. O modelo V12 ainda deve receber uma edição de despedida ainda mais potente. Um quarto modelo está sendo discutido, possivelmente um grand tourer, mas que não deve ser lançado tão cedo.
Automobili Lamborghini sets new half-year sales record in 2019
- Worldwide deliveries increase by 96% to 4,553 cars in first half of FY 2019
- Growth driven by Super SUV Urus, with a substantial contribution by the super sports cars
- Europe strong, especially in the UK, Germany and Italy
- Asia Pacific with highest gains in China and South Korea
- USA remains largest single market
Automobili Lamborghini S.p.A. is maintaining its strong global growth and reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2019 the Italian super sports car producer delivered a total of 4,553 cars to customers around the world. Compared to the same period in the previous year this is an increase of 96%. These figures mark another record and even surpass the full year sales numbers of 2017.
“Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fifth consecutive half-year, confirms the sustainability of our brand, product and commercial strategy. Our highly acclaimed Super SUV Urus in its first full year of production brings further growth in new dimensions, and our super sports cars also delivered excellent results. This has been possible thanks to the team, which I would like to thank for the passion, dedication and competence they invest in their everyday work.” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A.
As planned, a substantial contribution of the sales increase came from the Super SUV Urus, of which 2,693 units have been delivered in the first six months of 2019.
The super sports car model lines contributed substantial results and count for more than 40% of Lamborghini deliveries. The Huracán accounted for 1,211 units, including deliveries during the Huracán Performante’s phase out period and introduction of the new Huracán EVO, of which first customer deliveries started in June 2019. The Aventador, the V12 brand icon thanks to the SVJ model, maintained its high levels, with 649 units delivered to customers.
The largest single market for Lamborghini once again was the USA, followed by Greater China and the United Kingdom, Japan and Germany. The region with the strongest growth was America with an increase of 128% to 1,543 units, followed by Asia Pacific that more than doubled sales to 1,184 units and EMEA (Europe, Middle East, Africa) with an increase of 67% to 1,826 units delivered to customers.
The outlook for Lamborghini continues to be strongly positive. The company has successfully completed the massive investment phase in the new development and production sites for the Urus model line at the Sant’Agata Bolognese Headquarters. As a final step at the beginning of July 2019, the new paint shop for the Urus has been inaugurated in Sant’Agata Bolognese.
The company confirms its expectation for sustained solid growth for the remainder of the 2019 financial year.