As vendas diretas mais uma vez demonstraram sua força no mercado brasileiro em novembro. Com 56,27% dos 191.944 automóveis e comerciais leves emplacados no mês passado, a modalidade supera o varejo ininterruptamente desde julho. Com 27,67% de market share, a Fiat chegou ao 27º mês seguido no topo entre as montadoras, com Volkswagen (18,06%) e Chevrolet (12,66%) na sequência e Jeep (9,82%) e Renault (8,51%) completando o top 5.
Entre os automóveis e no geral, a posição de honra coube ao Mobi (7.478) – o veículo de entrada da Fiat teve menos de 15% de suas unidades registradas no varejo. Preferido no mês passado, o Hyundai HB20 (6.673) foi o 2º, com mais de 70% de seus emplacamentos. O Volkswagen Gol (6.335), que havia caído para o 13º lugar em outubro, subiu dez posições às vésperas de sua aposentadoria.
Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring
Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring
Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring
Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring
Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring
Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring
Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring Comparativo VW Polo Highline vs. Chevrolet Onix Premier vs. Hyundai HB20 Platinum Plus vs. Honda City Hatch Touring
Dupla da Fiat, Argo (6.077) e Cronos (5.576) – nº 1 entre os sedãs – completaram as cinco primeiras posições. Atrás do Chevrolet Onix Plus (5.383), o Jeep Compass (5.147) retomou a liderança perdida em outubro entre os SUVs para o Chevrolet Tracker (2.269), 14º agora. Com 3.732 unidades, o Kwid foi o modelo menos dependente das vendas diretas entre os dez mais bem posicionados (60,4%).
Em situação diferente do Renault, o Peugeot 208 (3.852), 9º, teve apenas 3,17% de suas unidades com faturamento direto pelas concessionárias. Os únicos modelos da lista com 100% de seus emplacamentos na modalidade foram curiosamente da Volvo: XC40 (257), XC60 (109) e XC90 (87). 50º, o Honda City Hatch (61) foi novamente o menos dependente.
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Com pouco mais da metade de seus registros, a Fiat Strada (4.967) se manteve na liderança entre os comerciais leves, com VW Saveiro (2.835) e Fiat Toro (2.556) com disputa mais próxima. Terceira colocada nos últimos meses, a Chevrolet S10 (1.190) caiu para o 6º lugar e por muito pouco também não perde a posição para a Renault Oroch (1.145).
