Responsável pela reformulação da Ford que matou os hatches e sedãs na maior parte dos mercados, o CEO e presidente da marca, Jim Hackett, irá aposentar neste ano. Em seu lugar ficará Jim Farley, atual COO da empresa, assumindo os cargos de Hackett a partir de 1º de outubro. Nos próximos dois meses, Farley irá trabalhar na transição para assumir o novo papel no comando da Ford, enquanto Hackett será um conselheiro especial da marca até março de 2021.
Hackett foi CEO da Steelcase antes de ir para a Ford em maio de 2017. Ele é conhecido por seu trabalho de reformulação na Steelcase, a maior produtora de móveis para escritórios do mundo, praticamente recriando a empresa após uma redução de custos que levou a demitir quase 12 mil funcionários. Entrou na Ford com a mesma missão, com um plano de reestruturação ambicioso que levaria a fechar fábricas em diversos lugares do mundo e enxugar a empresa para evitar uma crise.
"Estou muito grato a Jim Hackett por tudo o que ele fez para modernizar a Ford e nos preparar para competir e vencer no futuro", disse Bill Ford, chairman executivo da fabricante. Hackett reduziu a empresa enquanto focou os esforços em desenvolver carros autônomos, elétricos e mais conectados, além de colocar as fichas nos SUVs e picapes.
Farley, por sua vez, é primo do famoso ator e comediante Chris Farley (que fez Mong & Lóide, Um Ninja da Pesada e Saturday Night Live). Ele entrou na Ford como chefe global de marketing e vendas em 2007, antes de assumir o comando da Lincoln, Ford América do Sul, Europa e, enfim, todos os mercados globais da empresa. Em 2019, antes de virar COO em fevereiro, ele liderou o time de novas tecnologias, estratégias e negócios da Ford.
"Estou animado para trabalhar com todo o time da Ford para realizar todo o potência desta grande empresa em uma nova era", disse Farley, que agora terá que aproveitar o trabalho feito por Hackett. Enquanto Hackett ajudou a lançar novos produtos para a Ford, como a volta do Bronco, o elétrico Mustang Mach-E e a nova geração da picape F-150, Farley cuidou da produção e das vendas. Sabemos que a Ford já trabalha em uma nova picape abaixo da Ranger, chamada Maverick, mas ainda temos que ver o que virá nos próximos anos.
Fonte: Ford
FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
“I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
“Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
“My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
“I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”
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